I saw this advert while looking at the 100 best print ads, and this one really stood out for me. Its such a powerful photo asking you the question of which one has been banned in America, and most people would initially think the kinder egg is the simplest answer. This is the wrong answer. Kinder eggs have been banned in America due to health and safety reasons, so they are saying that a gun is not a safety issue? I found this advert so disturbing even looking at a child holding a gun, but this is the type of advert that you will remember and that you will tell people about. The art direction of this advert is so simple but so clever how they are just standing in a classroom holding two items but the message gets across so strongly. The text on it is also such a strong statement and by asking you a question its getting the viewer involved. The simple type also makes it easy to read so the text and the photo are the two main things you focus on. This is such a hard hitting photo and every time I look at it it makes me angry that they haven't banned guns yet, and I am sure many people will agree with my anger.
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