Magazine Advertising

I found this advert in the magazine Closer. This is a really clever way of advertising on Daz's behalf because putting half naked men in towels in a women's magazine is always going to attract their eyes to the message they are putting across. Also having the contrast in the off white towel man being a bit chubby and the 'Daz white' towel man being toned with a good body also helps the advert because its showing that having a pure white towel makes it more attractive. Another reason that putting a washing powder advert in a womans magazine is a good thing is because most women that read these magazines are the women that do the washing and cleaning ect, so this could influence them to buy a better product to make their whites whiter. The colours on the advert are quite dull and so that the two aspects that Daz wants you to take in are the main focus; the extremely white towel and the Daz logo. This is because they want to draw your eye to the towel and then to the logo to show that if you buy this product your whites are going to be as white as this mans towel and anything but that is not good enough.