This is an advert that I have seen on a couple of social media platforms lately and the simplicity of it makes the bottle of Disaronno stand out so much against the background. The colourful and striking bottle against the dull background draws your eyes immediately to the bottle, and then to the text because there are no other distractions. The fact that Disaronno have teamed up with Versace to create a unique bottle is effective because Disaronno uses the colours of black and gold which is seemed quite sophisticated. So this links well with Versace's designs as their logo is gold and black. I personally love this bottle because the blue against the gold and black makes it bold and out there. Using the #Disaranno gets people talking about it, and this is a trend that I am seeing in most adverts now, because brands and companies know the power of social media so they use hashtags to their advantage.
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