This years Debenhams christmas advert has recently been released and I feel they are taking inspiration from John Lewis' previous christmas advert because they have told a story in this one. Its about children searching in a Debenhams store and finding their perfect christmas present. I like this advert because I feel its telling a really festive and positive story, everyone being excited at christmas, and finding the 'perfect' present for friends and family. They have also included social media in their advert by having the #foundit at the end of the advert, this is included in the statement 'share your #foundit moment' to encourage people to share their moments and also share the advert so more and more people talk about it. The music in the background is so lovely because its really christmasy as it reminds me of walking around the shops and markets through all the lights and decorations which is really exciting. The end of the story where the girl finally finds her perfect present, the music gets really intense and makes you feel the relief and excitement that the girl has. Debenhams have taken a totally different view on their advert this year and I think its really successful.
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