Sunday, 16 November 2014

'Melting Icebergs Lead To Sinking Skylines'


This is another Print Ad that I found on Pinterest which is a really simple way of promoting global warming and its effects. The icicles are art directed in a way that it creates iconic buildings such as the Eiffel Tower, Leaning Tower Of Pisa and the Statue Of Liberty showing that global warming is having an effect on cities too. This is because where the ice is melting everything is slowly going underwater, and this is put across really well in this advert as the skyline is going past and up the city buildings. The white against the blue is also striking because they are calm colours but also create a sharp enough contrast that you can see the outline of the buildings clearly. At one point global warming was the main topic in the news and a topic that people spoke about a lot, but I don't really here anything about it anymore, so seeing the advert was really nice that people are still making awareness about global warming and also creating really intriguing adverts about it. 





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