1 shisha = 200 cigarettes

This is a print advert that I saw online and its such a powerful image that I read into more details on the page. The message in the advert is not to smoke shisha's because its the equivalent of 200 cigarettes at once and the image reflects this in such a powerful way. 'Imagine smoking 200 cigarettes in one go!' makes you think that one cigarette is bad enough let alone 200 at once, so it will hopefully make people think twice about smoking shisha's in the future because of what its doing to your body. I didn't realise that people could get addicted to shisha but this advert clearly shows that you can. The lighting that they have used on this advert is very effective because the light draws your eye to the focus on the cigarette shisha   and nothing else on the page which is what they want your eyes to do.