Aussie Magazine Advert

This was an advert for Aussie hair products that I saw in another magazine that I have recently been reading. The massive hair was the first thing that drew my eye to looking at it more, and I soon discovered that I had used this product that they were advertising before. The background photo is the only thing that I feel is good about the advert because its a strong powerful photo that represents the brand well. However, the rest of the design and and text they have used don't really fit well together. The humour they have used in the text I don't think is very funny and is in my opinion a bit pointless. The layout of the advert is also all over the place, and they could have improved this by possibly placing the text and images of their products in a different way. Previously using this product too, the advert says it saves you time when if anything, it takes you longer because its such a terrible product for something that is expensive. Putting the advert in a womens magazine is a good thing because women are their target audience and always have the struggle of getting ready on time so seeing a good brand in a magazine will always promote products really successfully. Overall, I feel they could have used a better layout to compliment the striking photo more, and it would have been nice to see the Aussie logo on there, but it tells you everything you need to know.