This is the new set of videos that Starbucks have recently released promoting the different ways that people use Starbucks and why you should go there. The Rebuilding Memories video is my favourite video because of the emotion of the story and how they have turned a really sad and negative part of life, into a positive and creative way to overcome things.
I also love how it tells a story throughout the video so its not just advertising that Starbucks is an amazing place to go, but you can really connect to the advert because of the emotion of the story and that people can relate to what she is going through, which results in the audience being encouraged to not just ignore the advert, but remember it too.
Starbucks are trying to get across that there are many ways that people use their shops and that its not always just for drinking coffee. I think it is really interesting that they have got videos from all over the world and combined them to make a montage of videos that create an interesting and exciting way to promote Starbucks.
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