Mid Season Sales

I was looking at retailers online websites and saw a running theme of mid season sales that are on at the moment. The one that stood out most for me was River Islands website, this is because there website and stores are always very sophisticateed and stylish,  and their way of showing that they have a sale on is far from their normal style. Yes, it stands out compared to the rest of their website because it's so tacky, but this is what they want. I feel it's a good way of catching peoples eyes when they first go on their website, but I still feel they could have kept with their style of presenting things. Compared to Topshops website, Topshop has shown that they have a sale on in a lot more trendy way because they have used their simple type on a tye dye style of  background. This still caught my eye as much because it's the first thing you see on the page, but it's just a lot more visually appealing than River Islands website because of the use of colour and type. The thing I like about Topshops, is that if you saw it without knowing it was from Topshop you would have a slight feeling that it's Topshops kind of style, whereas when I look at River Islands, I would have no idea, and would probably guess at a sofa or carpet store, not a successful, fashionable clothes shop.