Victoria Secret Packaging

I saw this photo while scrolling down my Twitter and I thought it was a really easy way of advertising. The person who wrote with the picture that she had an interview and that this is what they gave her while she was waiting. This is a clever way of advertising because you don't normally see bottles of water from a specific brand with pink lids so they done this so people would share the photo and advertise their company; this clearly worked because this tweet had many favourites and retweets so more and more people were looking at it. I love this piece of packaging too as the brand is very famous around the world and the colours, type and images have represented this effectively. I can imagine Victoria Secret handing out everything with their brand on it because they are a proud company and like to show off their products and models in every way possible. 

Joe's Story

http://www.bbc.co.uk/programmes/p02bx5qv

I saw this short video while watching Children In Need on Friday which made me quite emotional. This is a video about a young boy called Joe who has got a condition called Barth Syndrome in which he spent 251 days being kept alive by an artificial heart as this syndrome causes muscle and heart problems. This was such a inspirational story because Joe is such a happy and funny child, and him talking about his condition and the people who help him made me really emotional because it just shows not to take life for granted and just be happy that your healthy because if Joe can be happy with this condition, everyone else should be happy as well. Children In Need is always a good way to make people aware of the massive range of medical problems out there that people don't know about, which is why I watch Children In Need every year because with the money your donating you know that people such as Joe and many others are getting the help they need. 

Controversial Kim

These are the most recent front covers for the magazine Paper which are such controversial pictures that everyone has been talking about. There is a series of photos that have been taken and these have been round all the social media platforms which has caused a lot of opinions and hate. Some people think this is just Kim being Kim and support her, but most people are giving her a lot of abuse for this saying things such as she is a bad mum for posing naked and that the images a fake and horrible. This has caused a lot of backlash for her as many people are editing the photos to make fun of her and attempt to humiliate her. However, I have personally never heard of the magazine Paper so for them to put such debatable and controversial photos of Kim on the front of their magazine has gave them a lot of media and social attention. This is why they have probably done this whole photoshoot because even without these pictures, Kim Kardashian has so much media attention that anything to do with her most people have positive and negative opinions on. 

'Melting Icebergs Lead To Sinking Skylines'

This is another Print Ad that I found on Pinterest which is a really simple way of promoting global warming and its effects. The icicles are art directed in a way that it creates iconic buildings such as the Eiffel Tower, Leaning Tower Of Pisa and the Statue Of Liberty showing that global warming is having an effect on cities too. This is because where the ice is melting everything is slowly going underwater, and this is put across really well in this advert as the skyline is going past and up the city buildings. The white against the blue is also striking because they are calm colours but also create a sharp enough contrast that you can see the outline of the buildings clearly. At one point global warming was the main topic in the news and a topic that people spoke about a lot, but I don't really here anything about it anymore, so seeing the advert was really nice that people are still making awareness about global warming and also creating really intriguing adverts about it. 

Obesity Advert

This is a print ad that really made me laugh, however, promoting obesity through humour could be quite controversial because people could see it in different ways. At first glance you think its just a strawberry ice cream but as you look closer its a persons stomach thats hanging over the cone. I really like this because its so simple but so effective because its just a simple picture of a plain background but the message is so strong. On the other hand, people could get really offended by this because some people have a weight problem not because they eat too much, they could have a medical problem so people could take this to heart and get angry over this. I like the colours they have used in this because there quite bright and they all clash against each other so it makes it a bit less serious so its more humorous than anything.

Ben & Jerry's Packaging

I was looking on Design Week and I came across the story about Ben & Jerrys changing the design of their packaging. The reason behind this is because the idea of the blue skies and green grass was being overlooked by the combination of flavours they are producing. The top picture is the old design and the bottom picture is the new design, I think changing the design has massively improved the packaging because it brings back the whole idea and morals that Ben & Jerrys brand has with being fair-trade and improving climate change ect. Sometimes changing the packaging is what a brand needs because as it grows the packaging and design can become out of date and not with the latest trend to sell their product anymore, and I feel in this case Ben & Jerrys have done this is an impressive way because they have stripped it back to what they started with which I really like. On the other hand people might think that all the products will look the same apart from the title but Ben & Jerrys have overcome this problem by creating 'flavour towers'. A flavour tower is a tower made up of all the flavours that are in that particular pot of ice cream, to easily show whats in that product so that it can be simply recognised around the world. This is a smart move by Ben & Jerrys because their target audience is pretty much everyone, so they have designed their new packaging to suit everyone. 

Lights Everywhere

While walking around London I saw a trend in lights, there was lights everywhere, different styles, colours and occasions. These were the lights that I was really drawn to look at, purely because of the colours, the design and the composition of the lights. Seeing these lights from a distance I first thought that it would be an alternative shop or a bar/club because of how random and bright these lights were, but as I got closer I realised it was Debenhams which was a real shock to me. This was because I see Debenhams as quite a sophisticated and classy shop, and I did not expect this type of design to be in Debenhams. As I looked around at the store these lights were everywhere so the theme went across the whole of the store which was really effective. This just shows that trying something different can sometimes pay off because this type of display is not like the usual christmas displays you see, its unique so people are more likely to remember it. Visual Display is so important when advertising nowadays because if something does not look visually appealing most people won't even look at it, so to draw people to your shop and products it needs to stand out and appeal to your target audience.