Monday, 26 January 2015

3D Typography


This is a piece of typography that I found on Pinterest and I found it really interesting because it shows a unique way that you can create typography. With it being 3D it shows that typography doesn't have to be 2D and flat on a page, it can be exciting because there are many different ways you can create it. This one really stood out for me because it looks really slick and contemporary. However, you could only use it as a photo and not the actual 3D effect when it comes to a advertising campaign or poster. 







Saturday, 29 November 2014

Black Friday


So yesterday was Black Friday which is one of the biggest days of the year for good deals. However, I have seen so many videos and photos of people hurting each other to get hold of one of the cheap tvs, phones ect, it's crazy! It's just a day for shops to get rid of all their products that are not selling very well at an extremely cheap price. There were so many emails that these brands sent out and adverts shown about these amazing deals, but unless you wanted a tv and started queueing in the early hours of the morning, there wasn't even that many good deals which was disappointing. I went to the shopping centre and hmv had massive signs outside saying 'crazy deals! Up to 80% off!' So I went in there and there was only about 3 things that were even in the Black Friday offers, it's so over rated in the uk. I personally think that Black Friday should stay in America because I don't feel it's that good in the uk, and people just get hurt because many people just don't care who they injure just aslong as they get that 50 inch tv for £100! 

Thursday, 27 November 2014

Siri VS Cortana






This advert is such a funny advert because its an advert of Apple and Nokia just digging at each other about the phone being able to speak; Siri VS Cortana. Its a clever move by Nokia because they know iPhones are better than their phones so they use an iPhone in their advert to compare the both and to try and persuade everyone that their phone is better. This is not done in a horrible way but in a humorous way which really works because I find them so catchy. There is a series of adverts which all have the same agenda which shows how Nokia is better than iPhone, but will this actually persuade the consumer to go with Nokia? In my opinion I dont think it will because most people go with an iPhone because it will always be the latest trend. 

Holidays are coming!


Its that time of year again, the time for Coke's famous Holidays are coming advert. I don't have a TV license so I don't watch live TV, so I have only just seen this advert and to me it marks the time when you can start going christmas shopping, listening to christmas songs and getting in the christmas mood. This advert just shows how iconic an advert can be, because Coke never change their advert from year to year and people still get excited when they see this advert for the first time. Everyone waits for it to come on because its like the start of celebrating christmas, and as soon as you hear the bells at the very beginning of the advert, everyone knows its the coke advert and gets excited to watch it.  Also they have moved on their advertising by doing a tour of the Coca Cola lorry so people can actually go round and get pictures and see it in real life, which is such a good way of advertising because people see this lorry as such an iconic part of christmas.

Wednesday, 26 November 2014

Disaronno Wears Versace


This is an advert that I have seen on a couple of social media platforms lately and the simplicity of it makes the bottle of Disaronno stand out so much against the background. The colourful and striking bottle against the dull background draws your eyes immediately to the bottle, and then to the text because there are no other distractions. The fact that Disaronno have teamed up with Versace to create a unique bottle is effective because Disaronno uses the colours of black and gold which is seemed quite sophisticated. So this links well with Versace's designs as their logo is gold and black. I personally love this bottle because the blue against the gold and black makes it bold and out there. Using the #Disaranno gets people talking about it, and this is a trend that I am seeing in most adverts now, because brands and companies know the power of social media so they use hashtags to their advantage. 

Tuesday, 18 November 2014

Costa Cups


This is a cup that one of my tutors walked in with today and I just found it really awesome. I love how places like Costa and Starbucks change their packaging and add some new flavours on the menu for occasions like Christmas, it's just so nice walking around the street and feeling in the festive mood. I find this design really cute because everyone loves building snowmen and applying this and other characters onto packaging gets everyone talking it. This also gets everyone wanting to collect all the different characters, which reflects in their sales. Using the bright colours makes the packaging fun as well, so children also point it out and can join in with the festivities. 


1 shisha = 200 cigarettes


This is a print advert that I saw online and its such a powerful image that I read into more details on the page. The message in the advert is not to smoke shisha's because its the equivalent of 200 cigarettes at once and the image reflects this in such a powerful way. 'Imagine smoking 200 cigarettes in one go!' makes you think that one cigarette is bad enough let alone 200 at once, so it will hopefully make people think twice about smoking shisha's in the future because of what its doing to your body. I didn't realise that people could get addicted to shisha but this advert clearly shows that you can. The lighting that they have used on this advert is very effective because the light draws your eye to the focus on the cigarette shisha   and nothing else on the page which is what they want your eyes to do.