Trying Something Different

https://www.youtube.com/watch?v=lp-EO5I60KA

Ed Sheeran has very recently released his newest video for his song Thinking Out Loud. This is one of my favourite videos of his because he normally comes across as a stand alone busker, who wears t-shirts and jumpers, and has a unique way of performing. However, in this video he is trying something totally different than what he is used to, which I find really exciting because I never thought that I would see him in a suit and waistcoat doing a technical slow dance. This has really inspired me because if Ed can go out of his comfort zone and try something different, I would love to try and do this within my work and course because trying something different might lead to more exciting and stronger ideas. 

Rebuilding Memories

http://meetme.starbucks.com/mobile

This is the new set of videos that Starbucks have recently released promoting the different ways that people use Starbucks and why you should go there. The Rebuilding Memories video is my favourite video because of the emotion of the story and how they have turned a  really sad and negative part of life, into a positive and creative way to overcome things. 

I also love how it tells a story throughout the video so its not just advertising that Starbucks is an amazing place to go, but you can really connect to the advert because of the emotion of the story and that people can relate to what she is going through, which results in the audience being encouraged to not just ignore the advert, but remember it too. 

Starbucks are trying to get across that there are many ways that people use their shops and that its not always just for drinking coffee. I think it is really interesting that they have got videos from all over the world and combined them to make a montage of videos that create an interesting and exciting way to promote Starbucks.

The Ted Baker Experience

Visiting Manchester today was a unique experience because of all the different styles and trends I saw in the space of a few miles. I saw some weird and wonderful street styles, to sophisticated and stylish designs and shops. My favourite shop we went to was Selfridges as I am always amazed by the visual merchandising and window displays. However, compared to the London Selfridges I was also very disappointed with the one we visited today, because it had no window displays and very little striking aspects about the designers displays. 

Not all was negative because on the very top floor I saw Ted Bakers accessories display and it was just stunning. All the florals, pinks and blacks just stood out as they really complimented each other and the theme they wanted to get across. It felt like I was at a tea party with all the flowers, the stools, the candy stands, and the overall presentation of it. Even though Ted Baker is already a beautiful brand, displays like this just make the shopping experience for everyone so much more exciting. 

Nautical Trend

One of my favourite designers is Michael Kors, and I was looking down his Instagram as he advertises a lot of his products through social networking. As I was analysing his page, I found that every section of photos had a theme of what was on trend at that time. One of my favourite trends was the nautical trend as you can see from the screenshot I took above, this was because I love how he photographs his products in exotic and exciting places that all link in with one another which produces a really nice set of photographs. He uses social networking a lot, especially Instagram for advertising his products, not in a poster type way, but he makes it so much more aesthetically pleasing by placing his products in unique destinations, and also uses hashtags underneath the photos to get his audience involved. 

Jean Paul Gaultier Inspiration

One of my biggest inspirations within my work this year was Jean Paul Gaultier's 'On The Docks' advertising campaign. I find this poster really interesting because of the juxtaposition in the two people and what they are putting across in the advert. I love how he has advertised the two different perfumes into one advert which really worked well together because of the intensity of each photo. This was my starting point for my project, and I visited Jean Paul Gaultier's exhibition which was the best exhibition I have been to because it gave me so much inspiration and a wider insight into what his work was about. I took all this inspiration and created my own perfume bottle, advertisement and display for a new perfume for him using his style of design. 

'Mr Grey Will See You Now'

I went to the cinema today, and this film advertisement for 50 Shades Of Grey really caught my eye mainly because of the contrast in colours. The pure white background with Mr Grey in the black suit standing dead in the middle, draws your eye immediately to him and the dominating stance he is standing in. How he is higher than everyone else in the building looking down on the world, show's his power he has over people as this is what the story is about. The sentence 'Mr Grey Will See You Now' also stands out quite a lot, as this shows the nature of the film and the mystery that surrounds him and what he is going to do with his next client. This could draw you in to seeing the film because its kind of an open invitation into Mr Grey's office which could entice people to go and watch it. 

Taken 3

https://www.youtube.com/watch?v=JuU0M2xBasc

This is the link to the trailer for Taken 3 that was released last night. I have always been a big fan of the Taken films, so when I saw this it made me really excited for it to be released in January. I feel the trailer is really effective because like all the other movie trailers in the sequence of films, it shows so much action and tension, that you just want to know what is going to happen next.

Also, I loved how the last line in the trailer was 'good luck'; which was exactly like the trailer for the first movie. This shows the beginning of the series and the possibly the ending of the series.

Another aspect that really stood out for me was how the 'Taken' logo at the end of the trailer had been manipulated to change the 'e' to a '3' which was simple, but combined to two parts of the title together which looked really good.