This is the link to Thomson's latest advert about 'discovering your smile'. I feel that they have advertised this in a very clever way because they use emotion to catch your attention and remember the story of the teddy discovering his smile. They do this by using a teddy as the main subject of the advert, which is always going to pull on peoples heartstrings because teddy bears have that effect on people. This shows that if you go on a Thomson holiday you will automatically smile and have a good time. I really loved this advert from the moment I saw it because I was caught on the story of the teddy and wanted to know what was next in his adventure of discovering his smile.
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